Brand Story


The very heartbeat of the business. It’s where the story began and continues to this day at its founding homestead HQ in the picturesque commune of Trivero in the Piedmont region of Italy. Upon arriving in Trivero to begin my journey of discovery at the Zegna Woolmill, the first thing to surprise me was how peaceful and far-removed from what I imagined a manufacturing plant that produces around 2.3 million metres of luxury fine fabrics a year – making it one of the biggest players in weaving worldwide – should be.


Zegna is one of the very few luxury brands in the world that specialises in menswear, manufacturing some 600,000 sleeve-unit suits every year for both its own-label tailoring as well as the likes of Gucci and Tom Ford. At the very top end of the manufacturing output is the ‘Made To Measure’ service. Having turned the wool into cloth, the bales of material are sent to the artisanal suit factory at Stabio, on the Swiss side of the Italian border, where the cloth becomes a suit.


Ermenegildo Zegna’s ‘Su Misura’ suits are made to measure and orderable in all Ermenegildo Zegna stores. They cost slightly more than regular Ermenegildo Zegna suits, but the service provides clients with a custom-ordered suit detailed to his own specifications.

The unmistakable style of Zegna made to measure is extremely tailored, with a silhouette that echoes the natural Neapolitan tailoring and is characterised by precious details. Zegna is able to deliver fully customised items within four to five weeks, and requires only two fittings.